Introducing a sock that really fits a woman’s foot

With women’s participation in sports and recreation growing, women are demanding and receiving gear and apparel made just for them. And now, you can add socks to that list. Fox River for Women™ is a new line of sport socks made to truly fit the shape of a woman’s foot. It’s the first sock designed to fit women’s feet.

Women’s feet are different from men’s. Most women have smaller feet, more rounded toe “boxes”, and narrower heels. In addition, according to the American Podiatric Medical Association, women, on average, have four times as many foot problems as men (due to wearing high heels and shoes that are too small). Comfortable socks with exceptional fit are critical to good foot health and athletic performance.

Fox River for Women™ socks are designed specifically with active women’s needs in mind. The new line of socks has rounder toe boxes to eliminate the extra material that causes “dog ears” at the sides of the toes; and comfortable new Ginny™ micro-acrylic along with Lycra® 3D (some styles also have super-soft merino wool) ensure high-performance wickability and a lightweight “memory fit.” The socks are knit with a special “flex-stretch” design that hugs the heel to keep socks from slipping and to help prevent blisters.

“We’ve talked with hundreds of women in doing research for Fox River for Women ™,” says Jeff Lessard, Executive Vice President, Sales and Marketing, Fox River Mills , Inc. “We know that the number one concern of active women is fit. Without a comfortable fitting sock, your feet are uncomfortable and it limits the time a person will spend working out. Fox River for Women™ is the only sport-specific sock that really is designed to fit women’s feet.”

In addition to the exceptional fit and comfortable performance fibers, Fox River for Women™ socks stay bright wash after wash, resist pilling, and are attractive .

Fox River for Women™ styles include: fitness, running, light hiking, hiking, walking, court, golfing and skiing, and light skiing in various lengths.